Travel Products
Countries & Territories
Tour Packages
Destinations
Each tier sets the property quality you book and the member rates you enjoy for the length of your tenure.
Questions?
Need a person?
You're going to book hotels anyway. The only question is whether you pay retail or member rates.
You book the same hotels the public books, at rates sourced from the travel trade and never publicly listed. One enrolment price brings member rates on every stay for your full tenure. The more you travel, the more your membership returns.
Your nights arrive every membership year, ready to book. Your tenure has already paid for the room, so the only decision left is where to go.
Every stay you pay for earns reward points, and every membership year opens with a fresh set of nights to plan around.
Rates sourced from the travel trade, yours for the full tenure and held on one private register. Look closely and the difference is clear.
The conventional membership
The ZFORB standard
The rate
A discount card, or points you slowly accumulate.
The member rate itself — sourced from the travel trade — across properties in 190+ countries & territories.
Over time
Rates that drift upward with the market, year after year.
One enrolment — member rates for the full length of your tenure.
Flexibility
Peak-season blackouts, off-season limits, fixed travel windows.
Live inventory, 365 days a year — no seasons, no windows, no blackout dates. Split your nights across as many trips as you like.
Technology
Call centres, paper forms and waitlists.
Atlas — a travel AI that plans, books and curates in seconds.
Transparency
Fees and fine print that surface at the last step.
One number at checkout, and no surprises after it. Auto-Pay runs only under the mandate you approve; pause or cancel any time.
Reach
A fixed list of destinations and a regional, limited inventory.
190+ countries & territories, an expansive global network of properties — every property, not a fixed list. One standard, worldwide.
What you hold
A loyalty tier you have to keep chasing.
A private register you simply hold.
Care
A queue and a ticket number.
Atlas AI plans and manages your stays, any hour — and Atlas Private at APEX.
Anytime. Anywhere. Worldwide. Totally yours.
Judge us on your first stay.
Member favourites
Across our network. Prices visible to members on sign-in.
Beach & Beyond
Island Paradise
Overwater Luxury
City & Sea
Villa & Culture
City Break
Heritage & Style
Skyline Icon
Palace Heritage
Across our expansive global network of properties.
From enrolment to your first booking in four steps.
Select the tier that matches the property quality you want, from 4-star to ultra-luxury, then pick your number of nights per year.
Pick 3, 5, or 10 years. One enrolment price — your membership never reprices mid-tenure.
Search properties worldwide on the website or app. See the member rate instantly. Confirm your booking in a few taps.
Check in as a member and plan the next escape. A new set of nights opens with every membership year.
Tell us how you travel. We'll recommend your portfolio and set up the plan for you.
2
4
Property style
How long would you like your Membership?
Most members choose 5.
We recommend
Five-star worldwide · 8 nights a year · 5 years
A starting point. Refine portfolio, nights and tenure in the Configurator below.
Pick your portfolio, choose your nights, set your tenure. Your price appears instantly. Pay in full at checkout. Your nights, every year.
Five portfolios side by side. The Configurator above gives you the exact numbers for your selection.
| Feature | SELECT | GLOBALIST | SIGNATURE | ELITE | APEX |
|---|---|---|---|---|---|
| Starting Price | From $1,200 | From $3,200 | From $9,000 | From $21,000 | From $41,000 |
| Tenure | 3 / 5 / 10 yr | 3 / 5 / 10 yr | 3 / 5 / 10 yr | 3 / 5 / 10 yr | 3 / 5 / 10 yr |
| Hotel category | Up to 4★ | 4–5★ | 5★ | 5★ Luxury | Ultra-Luxury |
| Trip Splits | Yes | Yes | Yes | Unlimited | Unlimited |
| Booking Privileges | Standard | Standard | Priority Booking | VIP Booking Priority | Ultimate Booking Freedom |
| Atlas AI | Answers, any hour | Answers, any hour | Plans your stays | Plans and manages your stays | Atlas Private |
Fourteen questions travellers ask before they join.
Two reasons. First, member rates are sourced from the travel trade — rates not publicly listed. Second, every membership year includes your chosen number of hotel nights, reserved for you for your full tenure, at the enrolment price you already paid. The Configurator above shows what your specific membership would cost.
Your savings depend on how many trips you take, the property quality you choose, and the rates the public pays for the same hotels. The Configurator above shows your one-time cost. The 'Find your tier' section above can point you to the right starting portfolio.
0% interest EMI applies to memberships billed in ₹ (India). Your membership is billed in US$, so it's settled in a single payment at checkout — no instalments, no stored card, no auto-debit. Members in India can spread the cost over 3 to 36 months by tenure, each instalment a normal payment with a reminder before it's due.
No. All bookings are made directly through the ZFORB website or app. Search, compare, and confirm in a few taps. Completely self-service.
Your Annual Entitlement resets at the start of each Membership year — consistent with premium industry practice. Unused nights do not automatically carry forward. As a goodwill gesture, ZFORB may at our sole discretion convert unused nights into Promo Reward Points at year-end. The current per-tier conversion rate is published in your account at /account/membership and at zforb.com/rewards/conversion.
Yes. Upgrade at any time. The cost is pro-rated against your remaining tenure — your start date is preserved, your unused entitlements move with you, and any in-flight EMI is regenerated against the new amount at your chosen new duration.
No. If a room is available on our platform, you can book it — regardless of season, holiday, or peak pricing.
Annual Service Fee. Paid from your second year onward to maintain benefits and refresh your nights — you pay it yourself or, with Auto-Pay on, it is collected on its due date under the mandate you approve, which you can pause or cancel any time. The amount appears on your plan in the Configurator above so you see it before you commit.
You have a 7-day cooling-off period from the purchase date, provided no Membership benefit has been used; the refund is set out in the Membership Terms. After the cooling-off period, refunds are governed by the Membership Terms and the Payment & Refund Policy.
Apex is available to purchase online at zforb.com/membership/apex, in full or in instalments. Apex Sovereign remains by invitation.
Yes. You can hold several Memberships, in any mix of tiers, and each one is a separate contract with its own membership number, named applicants, nights, payment schedule and Annual Service Fee. Benefits never pool across Memberships, and a payment due on one Membership never holds another. For more nights or higher-tier benefits on an existing Membership, an Upgrade preserves your tenure and entitlements, with the cost pro-rated against your remaining contract.
Member benefits — including Membership night redemptions, member rates, and StayPass redemptions — are not combinable with public coupons, promotional offers, or rewards-points discounts on the same booking. The Membership rate is already the member rate. Promotional offers apply to standard cash retail bookings only.
Because that's the product. Your Membership is a portfolio of nights at member rates across our entire network — not a running balance you spend down. The moment a page starts doing the arithmetic, a membership looks like a calculator instead of a portfolio. One number keeps it what it is. The Configurator above shows your number; the rest is yours to discover.
Standard members can book their first trip once they've paid enough towards their membership to open their first entitlement, with at least one Year-1 window available — the exact threshold depends on your plan and is shown in your account, and most members reach it early in their tenure. Booking number two and onwards needs the relevant Year-N entitlement window open and all dues current. APEX members can book on day one.
Five portfolios. Choose yours.
7-day cooling-off period, as set out in the Membership Terms.
Six integrated products — each delivers value independently, and compounds it together.